Give Extra, Get Extra

Wrigley wanted to switch up their long-lasting messaging with something that connected with consumers in a long-lasting way.

The Story of Sarah and Juan provided more than just an opportunity to retell a classic love story.  It gave us an interesting way to show that meaningful connections can come from something as small as sharing a piece of gum.

TURNING A GUM WRAPPER INTO A NEW MEDIUM

We actively engaged consumers through a combination of live artists, social media platforms, and technology, devising a way to turn the moments people were sharing online into beautiful hand-drawn wrapper art, in real time.