Never Starting Tales

Nowadays, children spend more time inside playing with electronics than creating outdoor adventures and memories that last a lifetime. As a brand that promotes spending more time enjoying life outdoors, OFF! wanted to remind children, and their parents, of the things that we miss out on when we choose to stay inside.

This campaign reimagines 6 classic fairy tales to show what would have happened if these beloved characters had chosen to stay inside and thus, never had the adventures we know and love.